Borealis Appraisals Ltd.
Marketing Appraisal

Marketing Appraisal

What is an appraisal for marketing purposes?

Seller

If you are thinking about selling your property, getting an appraisal will provide you with a completely unbiased, professional estimate of the value of your property. The appraisal can help you list the property at the right price to sell it according to your timeline and negotiate potential offers with confidence. Working with a realtor will give you a current market analysis and potential listing price, but a AIC-designated appraiser has the qualifications and local market experience to provide you with an in-depth analysis of your property in relation to market activity in an appraisal report.

Buyer

When purchasing a property, it’s essential to be well-informed and not rely exclusively on the information provided by the seller or realtor. A marketing appraisal offers an objective opinion of the “most probable selling price” of the property, along with details about the property and recent sales or active listings in the area. With a completely unbiased perspective, this appraisal can help strengthen your negotiating position when buying a new home, especially if the sale has been privately negotiated off-market without a realtor.

How is the appraisal completed?

For this type of appraisal, we work with the given site contact to arrange for a site visit at their convenience. During the site visit, the appraiser will conduct a full interior and exterior inspection that includes taking photos of all spaces, taking physical measurements, and taking notes about specs, condition, and utilities. We will always check for permission before photographing anything and do not include photographs of people or personal property in the appraisal report. If the house occupant declines permission for photographs to be taken, only notes and measurements will be taken. The appraiser may ask questions about the age of some of the major components of the home, such as the roof, furnace, and hot water heater.

After the inspection, the appraiser will compile the data about the property into a CUSPAP-compliant standard residential form report and compare the subject property with sales of similar comparable properties in a valuation method called The Direct Comparison Approach. Most often, the appraiser will also breakdown the depreciated cost of the improvements along with the estimated land value in a valuation method called The Cost Approach. Using the estimated values from these two methods, the appraiser will reconcile the data and conclude the most reasonable Current Market Value of the property in the report.

Your Trusted Residential Appraisals Partner.